If You are Building a List and Not a Tribe, You’re Doing It Wrong

  If you’ve been doing online marketing for any length of time, you’d have heard the line, “The money is in the list” repeated ad nauseam. Yet, it is true. The money is truly in the list, especially if you have a large and responsive one. Because of this, thousands of marketers resort to a […]

Finding the Right Balance between Delivering Value and Selling In Your Emails

  Every email marketer must find the right balance between delivering value and promoting products. That’s the only way to ensure the longevity of your list and the loyalty of your subscribers. If you keep mailing out for offer after offer without giving any value, you’ll appear ‘spammy’ and many of your subscribers will get […]

Discover How Honesty and Finding Your Voice Will Boost Your Email Open Rates

  You may have heard marketers say, “Email marketing is dead” … or email deliverability rates are low these days. The complaints are many and by all appearances, it seems like email marketing is getting tougher now because more and more subscribers are wary and jaded. Marketing emails are viewed skeptically, and subscribers are much […]

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