Publishing Options For New Authors

Most of us have dreams of writing a book one day but the statistics verify that the vast majority never complete the task. There are lots of reasons for this failure but one of the most important is that would-be authors have heard that publishers accept only a tiny percentage of the book proposals they receive. People have heard how difficult it can be and they give up on the task as a result.

Technology has changed a lot of things in the publishing industry, not to mention just about every other industry you can imagine. Not only is it easier for an entrepreneur to start a book publishing company but the costs of printing a small number of books has come down dramatically, allowing authors to avoid the prohibitive minimums that used to characterize the book printing business.

With these recent developments in mind, we need to re-introduce would-be authors to the new book-publishing landscape so they can re-evaluate the possibility of finally making their dream a reality. This article will review the three primary ways of getting a book published in the modern world. Future articles will cover the opportunities and challenges of each strategy.

The first way of getting a book published is the path that has existed for years and years. There are a number of huge publishing houses including Penguin, Random House and McGraw Hill that can do the job. But these industry elephants only work with proven authors and generally require you have a literary agent before they’ll even review the proposal. Of course, the upside is that these publishing giants are well respected, leaving you with better credibility and preferential shelf space within the major retailers.

The second strategy is to use a smaller independent publisher. There are more and more of these popping up everyday and they tend to specialize in one genre or another. Of course, there’s a wide variety of publishers within this category – some very small and others quite well established – but they all generally have full distribution channels in place, allowing your book to reach the same shelves as the big boys. Proposals are sent directly to the Acquisitions Editor for consideration and literary agents are optional.

The last strategy is by far the most common: self-publishing. Because printing minimum order quantities have come down so much in recent years, authors can quickly and easily print a few copies of their new book and risk less money than ever before. Obviously, this virtually eliminates one of the major barriers to entry and an estimated 90% of all books being published today are self-published.

The clear upside is that nobody can reject your proposal. If you want to write it and print it, go right ahead. And in many cases, the printing houses you would use to get the book put on paper have respectable distribution channels in place as well, meaning your book could theoretically reach the same shelves as those published by larger publishing companies. The downside is a lower degree of credibility but for many, that’s a small price to pay for their dream to get realized.

The important thing to remember is that regardless of the publishing method you choose, the majority of the marketing effort is left to the author. Even with the industry majors, it’s the author’s job to promote and sell his or her book. So if you have ambitions to publish your own book, sit down and think about how you’re going to sell it. If you have an answer to that question, you have a much better chance of getting accepted by the big boys.

Blog Marketing And Home Businesses

Blog marketing is something that all blog owners do. They market their blog so that they can get readers, and make a profit from their blogs. Marketing their blog means to get it out there so that others that are interested in it can find it and read it. It is also a great way to sell things by using affiliate links and programs. Blog marketing can very well become a home business if that is something that you are interested in.

Having a home business by blog marketing would definitely entail that you have more than one blog. If this is something that you are considering, you will want to make a list of markets that your blogs can cover. You will find that your blogs will do best when you only have one market per blog. For example, if you have a blog about cats, you will not want to include anything on the blog about kitchen appliances. This is because the readers that read your blog and visit your blog to learn more about cats and what you have to say about them will not be interested in learning anything about kitchen appliances. Once you have overcome the relevancy issue, you will be ok. You can however, have a blog about pets, and then blog about all of the many pets that you want to include.

In order to make a living by blog marketing, you need to know every aspect of it. You need to know what needs to be done to get readers to your blog, how to write about the things that you are promoting and how to get it up in search engine rankings. Doing so will lead to successful blog marketing and making a home business income with it.

One big aspect of blog marketing is SEO. SEO is search engine optimization and it consists of optimizing your blog so that the search engines will find it and rank it as high as possible. Which also leads to more traffic and leads from your blog. If you do not have time to learn SEO, and apply it to all of your blogs, hiring someone to do this for you might be something that you want to consider. Especially if time is an issue.

Outsourcing much of your work is something that you will need to get used to if you plan on making a substantial amount of money with your blogs. You may want to hire bloggers or writers that can write the content for your blogs, and someone else that can leave comments on other blogs with a link back to yours. Spread out all of the duties on a spread sheet and decide how often each thing needs to be done for each blog. Doing so will help you to be more organized and know what you need to do when, as well as prioritize. Using a spread sheet will also help you to keep track of who is doing what, and keep you from asking more than one person to get one job done.

Blog marketing for a home business is not much different from any other home business. You are going to get out of it what you put into it. If you only put in a couple of hours a week into your blogs, you can not expect to make a full time income with them. However, being consistent and working on your blogs every chance that you get will pay off in the long run. You will also discover that there is no better feeling in the world than owning your own home business, and working for yourself.

Just remember to start small, and work hard. That is all you need to become successful at blog marketing and make the income that you are dreaming of. All of your hard work will pay off if you are persistent and keep it up.

How to Create an Outline For All of Your Article

We’ve done it through junior high, it expanded longer through high school, then on college it became chapters. No matter how many times a person have done it, writing articles has proven to be a task many has continuously avoided. Now at a time when writing articles could help your job or work, facing the job at hand can be still faced with unfriendly behavior.

While there are a great number of people who do not have the same attitude in article writing as others, there are still those who would rather walk in piping hot coals than do some article writing. What set other people apart from other towards article writing is that they are prepared and has some methods and procedures in writing articles.

One of the methods you can use to prepare yourself when tasked to write in article is creating an outline first. Creating an outline for all your articles makes you prepared. You have an idea of what to do first and make a plan for your succeeding steps. Being prepared makes the job easier and faster. Being organized will allow for disorientation to be shunned away.

An outline can act as the design or blueprint for your article. This will guide you in creating the introduction, body and conclusion of your article. Here in this point, you can write down some of the ideas and sentences that you feel will look good in your article. This could be some of the focal point that could help make your article creative, interesting and appealing to a reader.

A carefully planned and fully prepared project would guarantee and ensure a problem and worry free procedure that can virtually go without any hassles. Creating an outline for all your articles will get you ready and breeze through writing an article in no time at all. Here I will provide you with some tips and guidelines in how to create an outline for all of your articles.

Do a couple of brainstorming and jot down your brilliant ideas first. Think of some ways to attract the interest of yourreader. Designate a time frame where you can write down all the ideas that you can use for your articles. By this time you should have done all your research and information searching. Review and reread your ideas and notes, gain mastery and sufficient familiarity with your topic so that writing them down later own would be easy for you.

The next step is to discover your sub topic and sub titles. As you would provide a first sentence for your article, one that would immediately grab the attention of your reader, you would need some as well for your sub topics. To be concise, you would need to get all the facts that will support and go against your point.

These are the frames or skeleton of your article, now its time to add the flesh and the meat of your article. You will need to connect all your paragraphs and sub topics. This will form the body of your Article. While the introduction will usher in the ideas of your paragraph, you will need a conclusion. The conclusion will wrap up your points and drive in what you are saying in your article.

The outline for your article would also require you to write a draft first. This may take more than one attempt but remember that it is called a draft for a reason. Your outline shall be perfected as each draft is written and this draft is meant for your eyes only so there’s no reason to feel ashamed. As you go on, you will clearly see the bigger picture and write an article that will perfectly suit what is demanded of it.

Reread and reread what you have written down. Always refer to your outline so that you wont drift away from what you had first written down. Its not hard to be caught in the moment and get lost in your writing frenzy. Your outline will help you keep in track. All those hours spent in outlining your article will not go to waste. This will serve as your guide in writing articles. Trust and rely on your outline because this will prove to be a very helpful tool in writing all of your articles.

Writing and Publishing a Successful Newsletter

Writing and publishing a successful newsletter is perhaps the
most competitive of all the different areas of mail order and
direct marketing.

Five years ago, there were 1500 different newsletters in this
country. Today there are well over 10,000 with new ones being
started every day. It’s also interesting to note that for every
new one that’s started, some disappear just as quickly as they
are started…lack of operating capital and marketing know how
being the principal causes of failure.

To be successful with newsletter, you have to specialize. Your
best bet will be with new information on a subject not already
covered by an established newsletter.

Regardless of the frustrations involved in launching your own
newsletter, never forget this truth; There are people from all
walks of life, in all parts of this country, many of them with no
writing ability what so ever, who are making incredible profits
with simple two-four- and six page newsletters.

Your first step should be to subscribe to as many different
newsletters and mail order publications as you can afford.
Analyze and study how the others are doing it. Attend as many
workshops and seminars on your subject as possible. Learn from
the pros. Learn how the successful newsletter publishers are
doing it, and why they are making money. Adapt their success
methods to your own newsletter, but determine to recognize where
they are weak, and make yours better in every way.

Plan your newsletter before launching it. Know the basic premise
for its being, your editorial position, the layout, art work,
type style, subscription price, distribution methods, and every
other detail necessary to make it look, sound and feel like the
end result you have envisioned.

Lay out your start up needs; detail the length of time it’s going
to take to become established, and what will be involved in
becoming established. Set a date as a milestone of accomplishment
for each phase of your development; A date for breaking even, a
date attaining a certain paid subscription figure, and a monetary
goal for each of your first five years in business. And all this
must be done before publishing your first issue.

Most newsletter publishers do all the work themselves, and are
impatient to get the first issue into print. As a result, they
neglect to devote the proper amount of time to the market
research and distribution. Don’t start your newsletter without
first having accomplished this task!

Market research is simply determining who the people are who
will be interested in buying and reading your newsletter, and the
kind of information these people want to see in your newsletter
as a reason for continuing to buy it. You have to determine what
it is they want form your newsletter.

Your market research must give you unbiased answers about your
newsletter’s capabilities of fulfilling your prospective buyer’s
need for information; how much he’s willing to pay for it, and an
overall profile of his status in life. The questions of why he
needs your information, and how he’ll use it should be answered.
Make sure you have the answers to these questions, publish you
newsletter as a vehicle of fulfilment to these needs, and you’re
on your way!

You’re going to be in trouble unless your newsletter has a real
point of difference that can easily be perceived by your
prospective buyer. The design and graphics of your newsletter,
plus what you say and how you say it, will help in giving your
newsletter this vital difference.

Be sure your newsletter works with the personality you’re trying
to build for it. Make sure it reflects the wants of your
subscribers. Include your advertising promise within the heading,
on the title page, and in the same words your advertising uses.
And above all else, don’t skimp on design or graphics!

The name of your newsletter should also help to set it apart form
similar newsletters, and spell out its advertising promise. A
good name reinforces your advertising. Choose a name that defines
the direction and scope of your newsletter.

Opportunity Knocking, Money Making Magic, Extra Income Tip Sheet,
and Mail Order Up Date are prime examples of this type of
philosophy…as opposed to the Johnson Report, The Association
Newsletter, or Clubhouse Confidential.

Try to make your newsletter’s name memorable…one that flows
automatically. Don’t pick a name that’s so vague it could apply
to almost anything. The name should identify
your newsletter and its subject quickly and positively.

Pricing your newsletter should be consistent with the image
you’re trying to build. If you’re starting a “Me-too” newsletter,
never price it above the competition. In most instances, the
consumer associates higher prices with quality, so if you give
your readers better quality information in an expensive looking
package, don’t hesitate to ask for a premium price. However, if
your information is gathered from most of the other newsletters
on the subject, you will do well to keep your prices in line with

One of the best selling points of a newsletter is in the degree
of audience involvement instance, how much it talks about, and
uses the names of its readers.

People like to see things written about themselves. They resort
to all kinds of things to get their names in print, and they pay
big money to read what’s been written about them. You should
understand this fact of human nature, and decide if and how you
want to capitalize upon it– then plan your newsletter

Almost as important as names in your newsletter are pictures. The
readers will generally accept a newsletter faster if the
publisher’s picture is presented or included as part of the
newsletter. Whether you use pictures of the people, events,
locations or products you write about is a policy decision; but
the use of pictures will set your publication apart from the
others and give it an individual image, which is precisely what
you want.

The decision as to whether to carry paid advertising, and if so,
how much, is another policy decision that should be made while
your newsletter is still in the planning stages. Some purists
feel that advertising corrupts the image of the newsletter and
may influence editorial policy. Most people accept advertising as
a part of everyday life, and don’t care one way or the other.

Many newsletter publishers,faced with rising production costs,
and viewing advertising as a means of offsetting those costs,
welcome paid advertising. Generally the advertisers see the
newsletter as a vehicle to captive audience, and well worth the

The only problem with accepting advertising in your newsletter
would appear to be that as your circulation grows, so will the
number of advertisers, until you’ll have to increase the size of
your newsletter to accommodate the advertisers. At this point,
the basic premise or philosophy of the newsletter often changes
from news and practical information to one of an advertiser’s

Promoting your newsletter, finding prospective buyers and
converting these prospects into loyal subscribers, will be the
most difficult task of your entire undertaking. It takes detailed
planning, persistence and patience.

You’ll need a sales letter. Check the sales letter you receive in
the mail; analyze how these are written and pattern yours along
the same lines. You’ll find all of them—all those worthy of
being called sales letters—following the same formula:
Attention, Interest, Desire, and Action on the part of the

Jump right in at beginning and tell the reader how he’s going to
benefit from your newsletter, and keep emphasizing right on thru
your “PS”, the many and different benefits he’ll gain from
subscribing to your newsletter. Elaborate on your listing of
benefits with examples of what you have, or you intend to
include, in your newsletter.

Follow these examples with endorsements or testimonials from
reviewers and satisfied subscribers. Make the recipient of your
sales letter feel that you’re offering him the answer to all his
problems on the subject of your newsletter.

You have to make your prospect feel that “this is the insider’s
secret” to the success he wants. Present it to him as his own
personal key to success, and then tell him how far behind his
contemporaries he is going to be if he doesn’t act upon your
offer immediately.

Always include a “PS’ in your sales letter. This should quickly
restate to the reader that he can start enjoying the benefits of
your newsletter by acting immediately, and very subtly suggesting
that he may not get another chance to get the kind of “success
help” you’re offering him with this sales letter.

Don’t worry about the length of your sales letter—most are four
pages or more; however, it must flow logically and smoothly. Use
short sentences, short paragraphs, indented paragraphs, and lots
of sub-heads for the people who will be “scanning thru” your
sales letter.

In addition to the sales letter, your promotion package should
include a return reply order card or coupon. This can be either a
self addresses business reply postcard, or a separate coupon, in
which case you’ll have to include a self-addressed return reply
envelope. In every mailing piece you send out, always include one
or the other; either a self-addressed business reply postcard or
a self-addressed return reply envelope for the recipient to use
to send your order form and his remittance back to you.

Your best response will come from a business reply postcard on
which you allow your prospect to charge the subscription to his
credit card, request that you bill him, or send his payment with
the subscription start order.

For makeup of this subscription order card or coupon, simply
start saving all the order cards and coupons you receive during
the next month or so. Choose the one you like best, modify
according to your needs, and have it typeset, pasted up and
border fit.

Next, you’ll need a Subscription Order Acknowledgment card or
letter. This is simply a short note thanking your new subscriber
for his order, and promising to keep him up to date with
everything relating to the subject of your newsletter.

An acknowledgment letter, in an envelope, will cost more postage
to mail than an simple postcard; however when you send the letter
you have the opportunity to enclose additional material. A
circular listing items available through you will produce
additional orders.

Thus far, you’ve prepared the layout and copy for your

Go ahead and have a hundred copies printed, undated.
You’ve written a sales letter and prepared a return reply
subscription order card or coupon; go ahead and have a hundred of
these printed, also undated, of course. You’ll need letterhead
mailing envelopes, and don’t forget the return reply envelopes if
you choose to use the coupons instead of the business reply
postcard. Go ahead and have a thousand mailing envelopes printed.
You also need subscription order acknowledgement cards or notes;
have a hundred of these printed, and of course don’t forget the
imprinted reply envelopes if you’re going along with the idea of
using a note instead of a postcard. This will be a basic supply
for “testing” your material so far.

Now you’re ready for the big move… The Advertising Campaign.

Start by placing a small classified ad in one of your local
newspaper. You should place your ad in an weekend or Sunday paper
that will reach as many people as possible, and of course, do
everything you can to keep your costs as low as possible.
However, do not skimp on your advertising budget. To be
successful— to make as much money as is possible with your
idea— you’ll have to reach as many people as you can afford,
and as often as you can.

Over the years we have launched several hundred advertising
campaigns. We always ran new ads for a minimum of three issues
and kept close tabs on the returns. So long as the returns kept
coming in, we continued running that ad in that publication,
while adding a new publication to test for results. To our way of
thinking, this is the best way to go, regardless of the product,
to successfully multiply your customer list.

Move slowly. Start with a local, far-reaching and widely read
paper, and with the profits or returns from that ad, go to the
regional magazines, or one of the smaller national magazines, and
continue plowing your returns into more advertising in different
publications. By taking your time, and building your acceptance
in this manner, you won’t lose too much if one of your ads should
prove to be a dud. Stay with the advertising. Do not abandon it
in favor of direct mail. We would not recommend direct mail until
you are well established, and your national classified
advertising program is bringing in a healthy profit for you.

Do not become overly ambitious and go out on a limb with
expensive full page advertising until you’re very well
established. When you do buy full page advertising, start with
the smaller publications, and build from those results. Have
patience keep close tabs on your costs per subscriber, and build
from the profits of your advertising. Always test the advertising
medium you want to use with a classified ad, and if it pulls well
for you, go on to a larger display type ad.

Classified advertising is the least expensive way to go, so long
as you use the “inquiry method”. You can easily and quickly build
your subscriber list with this type of advertisement.

We would not recommend any attempts to sell subscriptions, or any
product from classified ads, or even from small display ads.
There just isn’t enough space to describe the product adequately,
and seeing the cost of your item, many possible subscribers will
not bother to inquire for the full story.

When you do expand your efforts into direct mail, go straight to
a national list broker. You can find their names and addresses in
the yellow pages section of your local telephone directory. Show
the list broker your product and your mailing piece, and explain
what type people you want to reach, and allow them to help you.

Once you’ve decided on a list to use, go slowly. Start with a
sampling of 5,00 names. If the returns are favorable, go to
10,000 names, and then 15,000 and so on through the entire list.

Never rent the entire list based upon the returns from your first
couple of samplings. The variables are just too many, and too
complicated, and too conductive to your losing your shirt when
you “roll out an entire list” based upon returns from a
controlled sampling.

There are a number of other methods for finding new subscribers,
which we’ll explore for you here, detailing the good and the bad
as we have researched them.

One method is that of contracting with what is known as a “cash
field” agency. These are soliciting agencies who hire people to
sell door-to-door and via the phone, almost always using a high
pressure sales approach. The publishers usually makes only about
5% from each subscription sold by one of these agencies. That
speaks for itself.

Then, there are several major catalog sales companies that sell
subscriptions to school libraries, government agencies and large
corporations. These people usually buy through these catalog
sales companies rather than direct form the publisher. The
publisher makes about 10% on each subscription sold for him by
one of these agencies.

Co-Op Mailings are generally piggy-back mailings of your
subscription offer along with numerous other business offers in
the same envelope. Smaller mail order entrepreneurs do this under
the name of Big Mail Offers. Coming into vogue now are the
Postcard Mailers. You submit your offer on a business reply
postcard; the packager then prints and mails your postcard in a
package with 40 or 50 similar postcards via third class mail to a
mailing list that could number 100,00 or more. You pay a premium
price for this type of mailing—usually $1000 To $1500 per
mailing, but the returns are very good and you keep all the
incoming money.

Another form of co-op mailing is that where you supply a charge
card company or department store with your subscription offer as
a “statement mailing stuffer”. Your offer goes out with the
monthly statements; new subscriptions are returned to the mailer
and billed to the customer’s charge card. The publisher usually
makes about 50% on each subscription. This is one of the most
lucrative, but expensive methods of bringing in new customers.

Direct mail agencies such as Publishers Clearing House can be a
very lucrative source of new subscriptions, in that they mail out
more than 60 million pieces of mail each year, all of which are
built around an opportunity for the recipient to win a gigantic
cash sweepstakes. The only problem with this type of subscription
agency is the very low percentage of the total subscription price
the publisher receives from these subscriptions, plus the fact
that the publishers are required to charge a lower subscription
rate than they normally charge.

There are also several agencies that offer Introductory, Sample
Copy and Trail Subscription offers, such as Select Information
Exchange and Publishers Exchange. With this kind of agency,
details about your publication are listed along with similar
publications, in full page ads inviting the readers to send $10
or $20 for trail subscriptions to those of his choice. The
publishers receive no money from these inquires list of names of
people interested in receiving trail subscription. How the
publisher follows up and is able to convert these into full term,
and paying subscribers is entirely dependent upon his own

Most major newspapers will carry small, lightweight brochures or
oversized reply cards as inserts in their Sunday papers. The
publisher supplies the total number of inserts, pays the
newspaper $20 per thousand for the number of newspapers he wants
his order form carried in, and then retains all the money
generated. But the high costs of printing the inserts, plus the
$20 per thousand for distribution, make this an extremely costly
method of obtaining new subscribers.

Schools, civic groups and other fun raising organizations work in
about the same manner as the cash-field agencies. They supply the
solicitor and the publisher gets 25% or less for each new
subscription sold.

Attempting to sell subscriptions via radio or TV is very
expensive and works better in generating sales at the news stands
than new subscriptions. PI (Per Inquiry) sales is a very popular
way of getting radio or TV exposure and advertising for your
newsletter or other publication, but again, the number of sales
brought in by the broadcast media is very small when compared
with the number of times the “invitation commercial” has to be
“aired” to elicit a response.

A new idea beginning to surface on the cable TV scene is “Product
Shows”. This is the kind of show where the originator of the
product or his representative appears on TV and gives a complete
sales presentation lasting from five minutes to fifteen minutes.
Overall, these programs generally run between midnight and 2 AM,
with the whole program a series of sales presentations for
different products. They operate on the basis of the product
owner paying a fee to appear and show his product, and also from
an arrangement where the product owner pays a certain percentage
from each sale generated from this exposure.

Newsletter publishers often run exchange publicity endorsements
with non-competing publishers. Generally, these endorsements
invite the reader of newsletter “A” to send for a sample copy of
newsletter “B” for a look at what somebody else is doing that
might be of especial help etc. This can be very good source of
new subscriptions, and certainly the least expensive.

Last, but not least, is the enlistment of your own subscribers to
send you names of people they think might be interested in
receiving a sample copy of your publication. Some publishers ask
their readers to pass along these names out of loyalty, while
others offer a monetary incentive or a special bonus for names of
people sent in who become subscribers.

By studying and understanding the information in this report, you
should encounter fewer serious problems in launching your own
successful specialized newsletter that will be the source of on
going monetary rewards for you. However, there is an important
point to remember about doing business by mail—particularly
within the confines of selling information by mail—that is,
Mail Order is ONLY another way of doing business. You have to
learn all there is to know about this way of doing business, and
then keep on learning, changing, observing and adapting to stay
on top.

The best way of learning about and keeping up with this field of
endeavor is by buying and reading books by the people who have
succeeded in making money via the mails; by subscribing to
several of the better periodic journals and aids to people in
mail order, and by joining some of the mail order trade
associations for a free exchange od ideas, advice and help.


Let the readers know what is in store for them by the ” blaze” in
your first paragraphs of an article. There are two kinds of
articles; those which cover things in general and can be
published at most any time, and current events. The best place to
start with these kind of articles is the local newspaper with a
goal of syndication to many other media.

In order dor acceptance by the editor there must be a local twist
of personal interest to the readers. The ununusual and odd things
abot people and their vocation and gives the reader a departure
from the daily drudgery are the best and most saleable articles
to write about. This includes adventure,mystery, murder, money,
accidents, discoveries, economy, history, illness, jail,
jealousy, obsessions, quacks, struggles, taxes, etc.

You must attract attention from the first words when writing
feature stories for a newspaper type publication, where as a
novel or short story for a magazine builds to a climax and
generally clears up all the loose ends at completion

For a magazine article to sell to the publisher “action” in the
first and last part is a must, while the body copy is devoted to
narrative or explanations with a number of vital incidents to
keep the action alive. Keep the writing “flowing” in such a
manner the reader will anxiously read ahead to see what happens

When it is possible to do so without distorting the truth, add
some fiction to your life stories to keep them interesting and
alive! Submit 8x 10 glossy print photos if possible as often the
picture will be the difference between acceptance and rejection.
It will pay you to get a good camera so you can snap pictures to
go along with the articles.

When submitting your copy, put your name, address and phone
number at the upper left cover of the first page and total number
of words containeed in the article on the upper right side. If
you are submitting an article to the newspaper a title will not
be necessary as the editor will usually determine after reviewing
the article.

Leave plently of room at the top of the pages, use double spacing
and wide margins so there is plenty of space for editing. Number
the pages at the top. preferable on the right hand side. Type
only on the front side of each page. Enclose a Stamped, self
addressed return envelope. Lay it out so your name always appears
with the article so that you will gain recognition as a writer.

There are millions of things to write about so you should nver be
without ideas for your articles. To get the ideas all you need to
do is go through the dictionary and write about anything and
everything that comes to mind, based on the more practical words.


Everybody wants to make more money… In fact, most people would
like to hit upon something that makes them fabulously rich! And
seemingly, one of the easiest roads to the fulfillment of these
dreams of wealth, is mail order or within the professional
circles of the business, direct mail selling…

The only thing is, hardly anyone gives much real thought to the
basic ingredient of selling by mail–the writing of profitable
classified ads. If your mail order business is to succeed, then
you must acquire the expertise of writing classified ads that
sell your product or services!

So what makes a classified ad good or bad? First of all, it must
appeal to the reader, and as such, it must say exactly what you
want it to say. Secondly, it has to say what it says in the least
possible number of words in order to keep your operating costs
within your budget. And thirdly, it has to produce the desired
results whether inquiries or sales.

Grabbing the reader’s attention is your first objective. You must
assume the reader is “scanning” the page on which your ad appears
in the company of two or three hundred classified ads. Therefore,
there has to be something about your ad that causes him to stop
scanning and look at yours! So, the first two or three words of
your ad are the utmost importance and deserve your careful
consideration. Most surveys show that words or like this. MAKE
BIG MONEY! Easy & Simple. Guaranteed! Limited offer. Send $1.00

These are the ingredients of any good classified
ad—Attention–Interest–Desire–Action…Without these four
ingredients skillfully integrated into your ad, chances are your
ad will just “lie there” and not do anything but cost you money.
What we’ve just shown you is the basic classified ad. Although
such an ad could be placed in any leading publication and would
pull a good response, it’s known as a “blind ad” and would pull
inquiries and responses from a whole spectrum of people reading
the publication in which it appeared. In other words, from as
many “time wasters” as from bona fide buyers.

So let’s try to give you an example of the kind of classified ad
might want to use, say to sell areport such as this one…Using
all the rules of basic advertising copywriting, and saying
exactly what out product is, our ad reads:

MONEY-MAKER’S SECRETS! How to Write winning
classified ads. Simple & easy to learn-should
double or triple your responses. Rush $1 to
ABC Sales, 10 Main, Anytown, TX 75001.

The point we’re making is 1) You’ve got to grab the reader’s
attention…2) You’ve got to go “further stimulate” him with
something (catch-phrase) that makes him “desire” the product or
service…4) Demand that he act immediately…

There’s no point in being tricky or clever. Just adhere to the
basics and your profits will increase accordingly. One of the
best ways of learning to write good classified ad is to study the
classifieds–try to figure out exactly what they’re attempting to
sell–and then practice rewriting them according to the rules
we’ve just given you. Whenever you sit down to write a
classified, always write it all out–and then go back over it,
crossing out words, and refining your phraseology.

The final ingredient of your classified ad is of course, your
name & address to which the reader is to respond–where he’s to
send his money or write for further information.

Generally speaking, readers respond more often to ads that
include a name than to those showing just initials or an the
number of words, or the amount of space your ad uses, the use of
some names in classified ads could become quite expensive. If we
were to ask our ad respondents to write to or send their money to
The Research Writers & Publishers Association, or our advertising
costs would be prohibitive. Thus we shorten our name Researchers
or Money-Makers. The point here is to think relative to the
placement costs of your ad, and to shorten excessively long

The same holds true when listing your post office box number.
Shorten it to just plain Box 40, or in the case of a rural
delivery, shorten it to just RR1

The important thing is to know the rules of profitable classified
ad writing, and to follow them. Hold your costs in line.

Now you know the basics…the rest is up to you.


This is the “real” Money Maker in the Mail Order business – the
basic “How To” Report. It’s something anyone can produce, and
with all the proper ingredients at the right time, you can
become independently wealthy! The hard part, of course, is
getting all the proper ingredients at the right time.

Your basic “Money Making report” is usually two pages in length,
sells for $3, and outlines instructions, details, or a “How-To
Method” for solving a problem: making more money, saving money,
attaining greater happiness, or fulfilling an ambition or desire.

One of the most successful reports was and still is, a short
report on “How To Keep Moles Out Of Your Yard”, by one of the
deans of self-publishing, Jerry Buchanan. Another of the most
successful and biggest money-makers ever written, had to do with
the many different ways to prepare and serve hamburger. Simple,
basic, grass roots kind of information is what we’re talking

Any man, woman or child can write a saleable report on any
subject – providing he or she has knowledge of that subject
through personal experience, research, or both. A lot of women
write successful money-making reports based upon better ways of
solving household problems. And a lot of men write successful
money-making reports on how to get greater pleasure from
leisure time activities such as fishing, woodworking or other
hobbies. The list of subjects one can write about is endless,
and reports on how to make more money easier and faster are no
more limited to male authors than expertise in cooking is
limited to female authors.

Writing your report is easy and quite simple. However, it does
take longer, and requires more sweat, blood and anguish for some
people to produce a “finished” product than it does others, even
if they are equally intelligent and knowledgeable.

The best advice anyone can give you on how to write a
money-making report is to advise you to write as though you were
talking to someone – as though you were instructing your next
door neighbor via the telephone on the subject at hand. I use
the word telephone here to point out that regardless of how much
you wave your arms, point your finger, or even draw pictures,
you aren’t getting the message across, and your neighbor won’t
“see” what you’re talking about until you tell him in the kind
of language he can understand.

Write in a style similar to the book reports you used to give
when you were in the 6th, 7th and 8th grades. Do you remember
the “theme papers” you used to have to research, outline and
write for term finals? You got a good grade if you presented
your material in a straightforward style, had the facts, an
didn’t pad out your paper.

Be factual, and be clear. Know your reader and use the kind of
language he expects you to use. This does not mean that you
should drop to the level of military barracks talk or that you
should elevate yourself to the level of a pseudo Rhodes Scholar.
It just means that in writing the basic “How-To” report, you
should bear in mind that these reports serve as personal
one-to-one consultations between you and your reader, and that
your language should establish a rapport he can feel. Outline
what you want to say before you write it. This helps; in fact
I very definitely recommend it. Many writers “think” as they’re
typing or writing what they want to say, myself included. But
believe me, everything flows smoother, with a lot less rewrite
involved, and the finished product is always much better when
you’ve outlined what you want to say before you start.

When doing business by mail, these Money-Making “How-To” reports
we’ve been talking about are known by many names: folio,
booklet, pamphlet, guide, or even Personal Success Plan. In
reality, these reports are written guidelines that give the
reader more information on a subject he wants to know more about.

Money Making reports have been, and can still be written to show
other people how to start, develop, enjoy or expand a hobby;
how to learn and develop new or greater abilities; how to
start, develop and operate a new business, or even expand a
current one; how to develop and prepare for a new career; how
to make more money; how to save money, better one’s standard of
living and have more time for leisure; how to solve personal
problems and enjoy life more; how to attain success in any

You’ll find that the better selling reports are well researched,
authoritative, factual and helpful to the reader in the
achievement of his goals. Your report can be put together and
sold as anything from a two-page typewritten paper to a
multipage typeset and professionally bound book. an important
point to remember here is that the people who are going to buy
your report are going to be interested in the information it
contains – not how long it took you to put it together, the
reason you wrote it, or the number of pages you’ve written – so
long as it contains the information he wants.

Picking a subject to write about – one that has sales appeal and
that will sell well for you – is not as hard as it sounds. The
best rule to follow is to write only about something you already
know a great deal about. With this advice in mind, it will
follow that your best writing will be about those subjects that
particularly interest you. And remember, the more you are
involved or interested in the subject, the easier it will be for
you to write about that subject in a manner that will hold your
reader’s interest. Your knowledge and enthusiasm will show
through – causing your reader to overlook any technical writing

How do you determine the subject that’s best for you to use for
your first report? Channel your thinking along these lines: If
you love to fish, you could probably put together a money-making
report on “How To Catch The Big Ones”.

If you love to sew, you
could probably write a report on “Tips for Beautiful Sewing”.
If you have experience in advertising, you could write a report
on “How To Write An Ad For Best Results”; experience in
printing, a report on “How to Prepare Copy and Layout for Best
Printing Results”; experience in business, a report on “Better
Business Operating Techniques”.

It’s worth repeating: Whatever you write about, make it
something you know about, and are especially interested in. Art
Fettig writes about motivation and ideas for selling because he
has spent many years doing just that – motivating people toward
larger sales volume and “brainstorming” new ideas for more
sales. Doug Hooper writes about the power of positive thinking
because he has practice it and believes in it; it works for him
and he knows it can work for you. Paul J. Micali writes about
the techniques of closing more sales. He has spent all his life
teaching people to become better sales people, and he never
tires of talking about how easy and rewarding selling is with
the proper thinking and approaches. Maryanne Raphael writes for
all of us about the many and different writers’ markets open and
available to freelance writers, because she has spent many years
searching and learning all about these markets as a freelance
writer. Whenever we talk with her, she’s always “neck-deep”
with assignments from countless publications. She knows the
problems of the freelance writer, and she passes along
information of great value because she’s been there. Dottie
Walters writes about the opportunities for women in business
because she’s been “down to her last dime”, started a business
on sheer determination alone, and knows the tremendous potential
of women in the business world. Today, she is one of the most
sought-after women in this country as an inspirational speaker
for women’s groups. She gets paid for speaking before these
groups, and sells thousands of dollars worth of books at these
engagements besides! I could go on and on – naming friends and
telling you how they have taken a subject they were interested
in, found out everything about it they could, and parlayed it
into a fortune by starting with the writing of a “How-To”
report. Rather than go on with these stories of how others have
done it, and are doing it, let’s get on with the task of showing
you how you can write your own “How-To” report and parlay it
into a personal wealth vehicle of your own!

Once you’ve decided on the subject you’re going to write about,
the next step is thorough research. Visit your public library
and “bone up” on your subject. Read as much about it as you can
find – newspapers, magazines, books – everything! Start
collecting clippings, talk to your neighbors, your friends and
relatives, and take notes on all information you gather from
reading and personal discussion.

When you’ve spent a good six weeks intensively researching your
subject, gathering notes and discussing it as often as you can
with as many different people as possible, you should be ready
for the next step – the sorting, compiling and assembly of your
notes. Simply read through all the notes and clippings you have
accumulated, discarding those that are repetitious, and
organizing those you’re going to use according to your “subject
coverage” outline. Don’t let the outline part of your project
become an obstacle. An outline is simply listing the order in
which you want to write about or discuss each aspect of your

Everything that’s written should have a natural beginning, a
body and an ending. When you outline your subject, and your
“subject coverage”, which can be likened to a table of contents,
you’ll find it easier to say what you want to say. You’ll be
ABLE to say everything you want to say. You won’t have to worry
about forgetting or leaving out an important point you want to
make. The coverage of your subject will be more complete, and
your writing will be much smoother.

Once you’ve completed your research, organized your notes, and
have your “subject coverage” outline set, you’re ready to write
the money-making report that just might make you rich!

Start writing, and write as though you were talking to someone,
because writing, after everything has been analyzed, taken
apart, studied, improved upon, and put back together, is still
nothing more or less than a written conversation between two
people. Write your how-to report as though you were instructing
a high school graduate in how to do something his first day on
the job.

It makes no difference whether you write it all out longhand or
pound away at a typewriter. Just get it all written! Once
you’ve got your material organized, start writing and don’t stop
until you’re finished!

When you have finished, be proud of yourself! Take a break, go
out to dinner, enjoy a night on the town! In other words, put
this first draft of your report aside for a few days and allow
your brain, your body, and your creative juices to rejuvenate

After a couple of days off, take up your report and go through
it with a sharp pencil, just as you imagine an editor would do.
Strike out, rewrite and polish each paragraph for clarity,
accuracy and flow.

This is the time to make sure that what you’ve written is easy
to read, easy to understand, and each sentence follows the one
before it just as surely as spring follows winter. The smoother
the conversation or the writing of your report flows, the easier
it’ll be to read, and the easier it is to read, the more copies
you will sell.

Now you have a money-making report that has the potential of
making a great deal of money for you. If you are a good typist,
go ahead and type it out in finished form. If you’re not a
typist, you can have it typed by someone who is, or even have it
typeset for a small fee.

How to write an effective and original objective statement

A career objective, often listed as objective only on your resume, is a statement of your career goals. It sounds simple – you want to get a good job, utilize your experience and education, and get paid well. However, this is the most difficult part of the resume to compose, as you are limited to one to two sentences in which you are expected to convey your professional expertise, expectations from a job and an organization, as well as goals for your professional growth. Doesn’t sound so easy now, does it?

The most common mistake people make is not listing an objective. Most people operate under the assumption that the objective is not necessary to include in a resume because it states the obvious – your objective is to get the job you are applying for. However, this is a big misconception. Employers are looking for an objective; they want to know what it is that you are looking for in order to determine whether or not you are a good match for their company.

The second most common mistake is including a career objective that doesn’t actually express your goals and your qualification. For example, a statement like the one below is commonly used is resumes:

“To obtain a position where my experience and education can be utilized and expanded.”

If you examine this statement, you will find it doesn’t say anything specific about what you are looking for in terms of professional growth. Avoid using generic statements like this. They will hurt you more than help you in your job search, because your employer will be left with an impression that you don’t have a set a goal in mind.


Now that you know what not to do, here are some helpful tips on creating a winning career objective that will get your resume noticed and get your foot in the door.

First, make you career objective personal. think of your whole resume as a sales tool;your career objective is your opening statement. You want your employer to know what you want, not just restate what other people want.

Second, you want to state your commitment to your career goal. If you are unsure of what you want, how is your employer to believe that you really want the job at their organization and you are not just applying because you want to get out of your current work environment? Don’t be afraid to state what you want from a job and from an organization.

Third, while you want to state your commitment, you also want to show that you are willing to take action to achieve your goal. Indicate what direction or action you are willing to take in order to accomplish your career objective.

Fourth and most important factor in a successful career objective is being specific about what you are looking for in a work situation. While you can say that you are looking for a “challenging” environment, this doesn’t mean anything to your employer, as people define challenges in various ways. Avoid using generic and broad terms. Simply state what you want, and what you are willing to do to get it.

Keeping in mind these criteria, let’s revise the above career objective statement so that it effectively states what you want.

“To obtain a position of a sales representative in a health insurance industry, where I can utilize my management and customer relations skills, with the opportunity for performance-based advancement.”

This statement tells a potential employer that you know what kind of job you want, what experience you have in order to get the position, and what you are willing do to become a successful professional with the company. Thus, you have just created a winning career objective for your resume.

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