You are walking home from work when something hits you from behind.
Source: Ericka McIntyre
AdSense Tips For Bloggers
If you have joined the blogging revolution that is sweeping the net, and you think you might want to make a little revenue – or a lot of revenue – from your blogging efforts, you need AdSense tips for bloggers. Blogging has opened up an entirely new way of how non-technical people interact with the Internet, and now, anyone can publish anything about any topic – without having a website – and anyone can profit without even having a product!
Adsense for blogs make perfect sense. Google’s advertising programs are designed to work with sites related to the keywords for the ads that are being presented. Each time you add content to your blog, the Google spiders gobble it up. The more you update, the more the Google spider visits your page. Ultimately, you move up in the SERPs (Search Engine Results Pages) for the topics that you write about. You see where this is going. The higher your search ranking, the more traffic you receive, which ultimately leads to higher revenue from AdSense ads.
The beauty of blogs is their potential for rapid growth. If you become known as an expert in your area of expertise, word of mouth spreads quickly and your blog can become very popular. So it is vital that you always teach something with every blog entry. You want your readers to come back frequently and they will if they know they will learn something. Not only will your readers bookmark your blog and return often, but they will link to your blog enthusiastically as well. People in forums will refer to your blogs and discuss what they learned. Websites will link to you as a valuable resource. In short, an informative blog can grow very quickly if the information it provides is valuable.
It is important to write about specific topics, and sprinkle your blog entries with specific keywords to get the best results – and the highest revenue – with your Google AdSense ads. There is a method to the madness. Start your revenue generating blog by testing the waters.
Decide what area you would like to write about and then do some keyword research. Research is easy if you use Google’s keyword tools found at https://adwords.google.com/select/KeywordSandbox. The keyword tools are located in your Google AdWords account. Yes, you need a free AdWords account to be successful but you don’t have to fund it to use the keyword tools. Look for keywords related to your subject that are high paying. These are keywords where the bid amounts are high. Make a list of the top paying keywords, and use that list to determine what topics you will write about.
Remember, you want people to visit your blog time and time again, and build up a readership, make sure that your blog is well written and informative. Don’t just target keywords for the sake of targeting keywords – the writing needs to make sense! Writing valuable content is the first step to generating traffic to your blog, and traffic is needed to profit from AdSense ads!
You are allowed to use the AdSense ad units in two different places on each page. You can accomplish this in a couple of different ways. First, you can add the AdSense ad code to the template for your blog. This is done through the control panel for your blog, and some knowledge of HTML is needed. The other option is to paste the AdSense code directly in your blog post each time you submit a new post. You can use it once at the top and once at the bottom, or once after a few paragraphs of the post, and again after a few more paragraphs.
Get that code in there however you see fit – but then pay close attention to the results so you can see what is working and what isn’t. Tracking is everything if you want to make real money!
Of course, you need to advertise your blog as much as possible as well. Make sure that you provide Trackbacks to other people’s blogs as often as possible, and that you visit blogs, leave comments – and leave a link for your blog as well!
Discuss this topic in the ReveNow AdSense Forums: http://www.revenow.com/forums/
ReveNow! is an AdSense marketing resource covering AdSense, AdWords, affiliate marketing, and SEO.
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Marketing Optimization 101 for Blogs
By: Rok Hrastnik
Truth be told, most blogs aren’t really optimized for marketing effectiveness. Even more so, some blogs are absolute marketing machines, but they at the same time fail to fully capitalize on that fact by not being really optimized marketing-wise.
Blogs may be Web 2.0, but bloggers should not ignore some of the good old internet direct marketing tactics that have been working for marketers online almost for a decade or more.
Here are the absolute 101 basics you really shouldn’t ignore …
1. DON’T FORGET E-MAIL DELIVERY
Bloggers are often abandoning or completely ignoring e-mail as a tool to deliver their content to their readers. As an RSS evangelist I certainly believe in using RSS to get your content to the world, but only as a supplement to e-mail delivery.
While RSS provides us with many unique benefits, it is yet to reach mainstream adoption. Until it does, marketers and publishers should not even consider abandoning e-mail delivery, or risk ignoring most of their potential readership.
If you’re still wondering why you need e-mail, consider the potential you might be wasting without it. Someone visits your blog, likes the content and would like to be notified as new content of interest becomes available, and he does not know what RSS is or even care. If you fail to capture his e-mail address and consent at that exact moment, he might never again return to your site, either because he forgets about it or because dozens of other sites capture his interest even before the next day.
2. E-ZINE PUBLISHING IS STILL A MUST
Publishing a blog is not a replacement for an e-zine. If nothing else, publish a weekly or monthly e-zine of your top blog posts, available in a single easy-to-consume format.
Some simply do not have the time to watch your blog regularly and others will only want to receive a quick summary to get only your best and most crucial content. Publishing an e-mail e-zine will do that for you, giving you the opportunity to communicate with the widest possible long-term audience for your blog.
3. E-MAIL AND RSS SUBSCRIPTIONS
Providing e-mail (e-zine) and RSS subscriptions is important to the success of any blog. But neither of these will do you much good if your visitors don’t actually see them and if you don’t give them enough incentive to subscribe.
Foremost, display your e-mail e-zine and RSS subscriptions information at the top of your blog, instead of somewhere far down where no one will see them.
And second, use enticing copy to get visitors to subscribe. Briefly explain the benefits of subscribing, what kind of content they can expect to receive, and also do not forget about your privacy disclaimer, calming potential subscribers that you will never abuse their personal information.
4. EXPLAIN RSS
Most internet users still do not know what RSS is or how to use it, and consequently the RSS buttons on your blog mean absolutely nothing to them.
To overcome this problem, create a special RSS presentation page and link to it next to the RSS subscribe button. On that page explain:
What RSS is
How the visitor will benefit from using RSS
Where they can get a free RSS aggregator (recommend one yourself!)
How they can install it (provide step-by-step instructions)
How they can subscribe to your RSS feeds
Why they should subscribe to your own RSS feeds
Then, on this same page, include the links to all of your RSS feeds.
5. TOP CONTENT
If you update your blog frequently, your less recent top content keeps being pushed down and down, where most of your blog readers will never bother to look for it.
Overcome this frequent blog problem by creating a list of your top posts, clearly displayed and available from each of your pages. Depending on the topic you cover, you might want to place these headlines as close to the top of your blog as possible, in order to quickly entice your new visitors to start reading the best of what you have to offer and then use this content to convert them to loyal readers and subscribers.
6. THE HEADLINE
The site or blog headline will tell your visitors what to expect from reading your blog and will answer their key question: “What’s in it for me?”
Make sure that your blog headlines gives this reason and the story inviting enough for your readers to keep reading.
7. LEAD YOUR VISITORS TO YOUR MDA
MDA is the Most Desired Action you want your visitors to take on your site, ranging from a subscription to your e-zine to requesting more information about your services or ordering your product / getting more information about it.
Your blog will be of great help in this area, but only if you actually lead your visitors to this action. Putting this information in your menu simply is not enough.
Experiment putting some copy for your MDA directly below each blog post (on your permanent blog post archives pages) and also prominently in your left- or right-hand columns.
If you’re providing multiple services or products, promote each of them next to the appropriate posts, based on post topics.
And yes, this is more important than having dozens of Google AdSense ads on your blog … if you want to use your blog as part of your marketing mix.
8. LOOK DIFFERENT
Blogs are usually not heavily designed and most of them look exactly the same. While light design is
one of the positive sides of blogs, you should invest some effort in making your blog stand-out visually. Don’t cram it with design, but still make sure it’s different than every other blog in the market.
9. USE YOUR OWN DOMAIN
Having a subdomain.typepad.com type sub-domain might be the easiest choice, but don’t forget that your domain name is your permanent online address and part of your online brand.
Consequently, invest a couple of dollars to get your own domain name, to enforce your brand, as well as making it easier for your readers to access your blog.
10. DON’T FORGET YOUR KEYWORDS
What keywords do you want your content and blog to be found under in the search engines?
Don’t forget to implement these keywords in the titles and body content of your blog posts. I’m not saying you should write your posts to please the search engines, but at least keep them in mind and use them when possible, without taking anything away from the actual content.
11. INTERACT WITH YOUR READERS
If you’re blogging for business, don’t forget about business oriented reader interaction.
Mainly, solicit questions from your readers, pertaining to your field of expertise, and then respond to them via your blog. Post interesting client case studies. When you get a review, post it or link to it. And so on…
12. BLOG SPECIFIC PROMOTIONAL TACTICS 101
a] Intensively market your RSS feeds
b] Ping the search engines and directories after you update your blog, using a free service such as http://www.pingomatic.com
13. DON’T FORGET ABOUT THE CONTENT
And of course, none of the above won’t make any difference at all if you don’t provide high-quality, interesting and frequent content.
These 13 points are of course only the most basic stuff, but enough to help you get on the marketing optimization train.
Find out immediately how you can power your online business with RSS and use it in all of your marketing. Request the free 28-page Business Case for RSS report, with easy-to-follow instructions, examples and advice on how to get the most out of RSS in the shortest possible time. Get the free download here: http://rssdiary.marketingstudies.net/case/index.html?src=sa20
Article Source: http://www.ArticleGeek.com
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